This has been a superbly busy week for me. Still I am forging ahead with my virtual launch event on FB Live because there’s nothing like the New Year and excitement to launch something.
I was initially vacillating between wanting to do a virtual launch or not. After all, I had never launched anything online and live.
Then again, 2020 was an eye-opener for me. I did many things I thought I could not do or hope to do.
My women interviewees were too fabulous to leave alone and I had to bring these women onto my FB Live and introduce them properly.
They are just as excited as you and me.
I was talking to a friend the other day and yes, my podcast is for the everyday woman entrepreneur who wants to learn from other women entrepreneurs and be inspired (instead of feeling envious or jealous) to do even better.
I am not pitching high-flying, uber-famous women entrepreneurs for one reason – I want my audience of listeners to connect with my podcast guests like friends.
Like someone you could pull up a chair and talk to.
Someone you could aspire to become. And know that it’s doable.
Many a time, I’ve listened to some glamorous entrepreneur and I just couldn’t connect with what she had said. Her world was vastly different from mine. I felt like an outsider.
And when I started my podcast, I was intentional. I wanted this for Asian women entrepreneurs in Asia. Nic asked me if it was too niche. I said no. I had thought about this carefully and believe that Asian women in Asia are a formidable breed of entrepreneurs. And I want to speak to these women from Malaysia, Indonesia, Vietnam, Philippines, Singapore, Cambodia, Thailand and more.
Given how large Southeast Asia is, I could be doing this podcast for a long time to come!
(Someone did ask me if I would consider “women in Asia” even.)
Anyway, I decided to bring the women I interviewed into a launch event this Sunday, 4pm on fb.com/redboxstudio
That’s Malaysia time by the way. These days I have to mention GMT+8 as I have friends all over the globe who want to join me virtually. Virtual makes so many things easy!
We’d be doing a few things – taking questions and I also have a quiz where you can win prizes! I don’t want it to be typical; in fact, I thought of creating a launch video but vetoed it as I think I want to spend more time having a conversation with my guests than trying to do some form of “launch” that’s overhyped.
Give me a good conversation any day!
Come along with me to celebrate the everyday women entrepreneurs who are doing good in their own businesses and yes, come to ask them questions too.
Oh and here’s a comment a listener left me on Podbean, one of the podcast players. You can get my podcast on Spotify, Apple Podcasts, Google Podcasts and more. Super stoked!