Our Book, Step In, Is Finally Published!

Yes, the book that I had been working on has finally seen the light of day. This is a late post as I had drafted it but no thanks to many other things, I forgot to put it up on this blog.

For the longest time, Emi, Jo and I had struggled to complete our women’s stories anthology. Not because the stories were incomplete. They were. Not because we didn’t want to. We did. Somehow we slowed down and while we could blame covid, it didn’t seem fair to the contributors who sent in their stories.

I myself spent so much time interviewing and writing the stories that I was jaded. I couldn’t re-read another line. I couldn’t even catch my own typos or grammar mistakes anymore. I was THAT weary!

Finally, we decided we had had enough of wanting perfectionism and just pushed the ‘baby’ out into the world. We could’ve gone on to tweak more, fine-tune, reread and refine the book but enough was enough.

We chose the title Step In because many years ago, we were inspired by Sheryl Sandberg’s Lean In. We even emailed Lean In to ask if we could use that term in our title. Lean In is a copyrighted term so we had to figure out what to name our book.

The three of us had many brainstorming sessions and finally, we decided on Step In. Instead of just leaning in, why not step in? Step In as a concept gave us some fun imagery as well – we used our own shoes in the photography (and you will see many of these colourful shoes in the pages of the book too).

Women can step into any role if she chooses to. Whether she wears high heels, flats or trainers, she can be whoever she wants to be.

For the book cover, Emi persuaded her daughter to be our model and they had to wake up before dawn to rush to Wawasan Open University just to get that perfect early morning shot with all the various shoes on the steps.

The behind-the-scenes is just as exciting as the book we published. We also had a separate photography session with another photographer, bringing our own shoes so he could shoot the shoes for the inner pages of our book. That session took half a day.

Then we also had to figure out the women whose stories didn’t quite fit the book. We started out with 30 women that we interviewed mostly (most people cannot write and if they did, they usually wrote a long memoir which isn’t the point of this book).

So if you are ever going to produce an anthology like us, be smart. Don’t solicit for stories unless you know that the person you solicit from is a remarkable writer. Otherwise, factor in the time and get down to interviewing them. It’s easier this way as you know exactly what you want to highlight in the story.

Some women, after we interviewed them, decided they DIDNT want their stories published. They retracted their stories. Yes, it was crazy! Maybe some women didn’t feel that they could be as vulnerable as they wanted to. Or some stories revealed too much. Who knows?

I had 2 women pull out this way. One was a general manager of a multinational corporation. I sat with her for 2 hours, spoke to her, took notes, and wrote the story and after multiple edits with her corporate comms, she didn’t want her story featured.

Another woman wrote her own story and later decided she didn’t want to be featured.

For the first woman, I felt I had wasted my time and energy. This was a pro bono book writing effort. But I told myself, it was OK. I learn, I live and I move on.

It was not easy cutting stories out of the book. But we had to. Some just didn’t fit the theme of the book.

The thing with producing a book is that we could go on forever editing the book. At some point, we decided to just get on with the book layout and design. It was time to put our baby out into the world.

Scary huh?

It was scary because it was an anthology of other people’s life stories and we wanted to get their ‘voices’ right and yet have a strong message that would touch the hearts of our readers.

I didn’t want to bore readers (I’m a big book fan so I know when books bore me and I get so distraught if I don’t complete reading a book that I started. I’m now better at relinquishing books halfway but it was incredibly hard in the early days).

Coming back to the book, we managed to organise the book launch on our own on 5 June and to this, I take my hat off to Emi who really is a workhorse! She rallied her daughters to help and in between producing the launch gimmick (with balloons), checking the printed books and preparing everything for the book sponsors, book contributors and schools!

Check out our video of the book launch. The book launch came together beautifully despite the fact that I was late and the parking attendant refused to let me park along the road. I was late because I had been with Emi all morning at the venue doing the launch set-up and then drove home to shower, get prepped and drive back to the venue.

And yet I managed to calmly and confidently moderate the short session with Dr Vimi Ramasamy, Den Chiew Fung and Dr Florance Sinniah during the launch. The things women do!

If you want the full story, it’s best to read the article that Buletin Mutiara published. Such a lovely article with lots of great photos.

Our book is available as an ebook internationally if you can’t get the hard copy book (since the hard copy is available only in Penang at the moment).

PRINT COPIES OF THE BOOK ARE AVAILABLE AT:
1) Precious Pages Resources, 19b, Codrington Avenue, Penang (order here)
2) Penang Women’s Development Corporation https://pwdc.org.my

EBOOK For International Buyers (in US Dollars)
https://www.barnesandnoble.com/w/step-in-emi-yamazaki/1141886086;jsessionid=3F68BFD4094A4C4D2E31C65213293F91.prodny_store02-atgap09?ean=2940166603135

EBOOK for Malaysian Buyers (in Malaysian Ringgit)
https://teaspoonpublishing.com.my/shop/step-in-ebook

Emi and I believe this book has something that can be turned into a movement. That’s why we want to go to schools and colleges to talk about the book and feature some of the women we’ve interviewed. If you know of any schools or colleges that would like to support this book or the female empowerment agenda, please contact me!

Today I Tried TikTok

These days I try to keep an open mind about the stuff around me. And yes, today I tried TikTok. I downloaded the app some weeks ago, checked out what videos are on the platform and initially I wasn’t impressed as I was shown a lot of Malaysian videos. I didn’t like those videos because they bordered on trashiness. Yes, I said it. Some of the videos are time-wasters.

Then I searched for people I know from other platforms and luckily I found a few familiar faces.

I followed them and then the videos on my page began to improve. TikTok probably learned that I didn’t care too much for tabloid videos. I started following some communicators, entrepreneurs and social media folks so my video feed improved. (I saw one Malaysian girl with 2 million followers on the platform and I didn’t like her videos at all! Was it funny? Supposedly. Was it useful? No. I felt I had wasted my time scrolling through her silly antics.)

I started asking myself why I was resistant to TikTok and I figured out that I don’t want to waste time. I like making the most out of my time as I am involved in my own business a lot. I like being effective.

I don’t like doing challenges or dance videos or lip-syncing. Trying to get attention for attention’s sake is not what I’m after.

But I do like to try and get a feel of how different this platform is compared to Instagram. And I like being my own guinea pig and figuring things out as I go along. So today I uploaded my first TikTok video.

So what tilted the balance for me?

Exploration and discovery. I don’t know this platform at all and going in with a newbie’s eyes can be thrilling. I have no expectations but I think I can give myself this opportunity to learn and see if it fits me and my personality. I want to use this to market my podcast – I already have audiograms so let’s see if this platform helps with the listens and downloads.

And anyway, I can always use my experience to help my clients because a lot of us are in our 30s and 40s and while I may not always understand the millennials today, I can try checking things out for myself and see if I like it.

The Rudeness of Some People

Why do people have to be rude? Do they get some secret thrill in being obnoxious and mean to others?

I was thinking about this over breakfast because a friend working at this week’s WCIT 2022 (the World Congress on Innovation and Technology) that’s happening in my part of the world texted me in a huff today.

She is in events and speaker support and part of her role include keeping panellists and speakers taken care of. One particular speaker, a Malaysian woman no less, was utterly rude and “bitchy-faced” to her.

I know this friend and she has been in the events management space for 18 years and has handled all kinds of people from dignitaries to celebrities in all sizes of conferences. She is no newbie to the job.

And that’s why I felt sorry for my friend. It’s the first day of the three-day conference and I’d be upset too if I got such a meanie in my face early in the morning.

What is it in people who can act all uppity and mean and think it’s OK? Are these people lacking a kindness gene or a be-nice gene? What kick do they get out of acting like a prima donna and having their bad reputation get all over the place? Is it a fun thing to do early in the morning?

I had my fair share of meanies too. Once I was recommended by a university friend to contact her long-time friend, A. My friend said A would be perfect for my podcast. I decided to call A after texting her and we agreed to speak.

On the phone, A sounded OK except that she started acting bitchy about 5 minutes into the call. She said she was already widely featured in the media and in no uncertain terms seemed to say, “So how big is your podcast again?”

I told her my podcast wasn’t big – I had just begun in 2020 and I was looking for exciting women in business to spotlight.

She scoffed in my face.

Yes, this Malaysian woman who thought so highly of herself was utterly rude. When she realized she was rude, she tried to backpedal but I said, it’s OK, we don’t have to do anything together.

When I got off the call, I asked myself, what is it with some women who won’t help other women? I was trying to explain to her about my podcast and its purpose but she didn’t think it was big enough for her.

I never give rude people second chances. I swore to myself that I will NEVER invite her to be on my podcast. I have interviewed many women in business and many are just regular women who have no airs. They’re down-to-earth, humble and happy to share their stories. Even the ones who have been interviewed a gazillion times by other media.

But I take the rejection as a lesson for me to be smarter in choosing who I wish to interview and spotlight. Why should I give the spotlight to someone who doesn’t deserve it? Someone who thinks she is better than all of us?

I reminded myself that for that one bitchy woman who derided my request that there are hundreds of other women who will be supportive and even grateful.

Why do some women have to be bitchy to one another when we know how tough it is to do what we each do?

Why do some women compete when they can collaborate?

Why do some women feel compelled to show off and act like the queen when it’s not warranted?

Are these women insecure?

So if you’ve had experiences like mine, I need to know, how do you handle rude people?

Your Chance To Head To Hawaii

The Changing Faces programme is back!

I had the chance to be selected and given the scholarship to attend this women’s leadership programme in July 2019 and it was life-changing!

Thanks to this programme, I launched my Womenpreneur Asia podcast which is now in its 4th season with 45 episodes to boot. And to think back in July 2019, I was scratching my head trying to figure out how to get the podcast launched!

If there are pivotal moments in my life, this programme is one of them. (I did a presentation and talk when I came back. Here are the slides from that session.)

I met amazing women from the rest of Asia Pacific whom I still keep in touch with. And one of the best things is that I get to meet other women who have taken the programme. We are now alumnae of this leadership programme and share a kinship even if we haven’t met each other. The network is incredibly diverse and when you take part in this, you are plugged into an ecosystem of knowledgeable women across the Asia Pacific and beyond.

In fact, I recently interviewed a Mongolian woman for my podcast who is my “senior” from this programme – she had been part of this programme a few years before me. In the Hawaiian term, we are “ohana” or family!

I blogged about my experiences in Hawaii and they are unforgettable.

If you want a quick version, here’s a summary video of what we did in those 2 memorable weeks on the islands of Oahu and Maui.

Can you spot me in the video below?

This year, the programme is open again for applications and if you do get into the programme, you will experience the magic that is Hawaii.

It is only for women though so read the application criteria carefully and may your body of work, experience and knowledge get you into this programme.

Find out more at https://www.eastwestcenter.org/professional-development/seminars-journalism-programs/changing-faces-womens-leadership-seminar

Cultivating The Brand of You: Here’s What I Learnt

As a writer and marketer and a business owner, I have been writing and marketing a lot in the past 2 years (especially live streaming which was a challenge and fear I set to conquer and podcasting). I think of the past 2 years as important because they’ve been instrumental to my own growth, of me pushing my own boundaries.

But the past 2 years have also been memory lapses where sometimes I think hard about what I’ve been doing and I can’t recall some parts of the year or even a specific month! Have you had that happen to you as a result of too many off and on lockdowns?

Work and business have been interesting – many new opportunities are opening up and I believe they’re a result of me finally taking charge of what I want.

And early this month, I was also pleased to receive an award (or rather a medal) from the Penang State Governor in conjunction with his 72nd birthday. It was a delightful surprise to receive the official letter but it was not pleasant to undergo a PCR swab test before I could attend the official awards ceremony!

Received the Pingat Kelakuan Terpuji from the State Governor of Penang on 10 November.

Many friends congratulated me on LinkedIn and Facebook, remarking that I deserved the award/medal because of the work that I have been doing in the Penang community. The oddest thing is, I never started out desiring any award or medal for the work that I do. Perhaps that is the biggest lesson of all – even for me.

The new Penang Governor pinning the medal on me. I know, my hair got messy!

My work originates from the interest that I have in women’s empowerment particularly from the entrepreneurship point of view. I am also a big believer in communication which is again related to my background in copywriting, website content strategy and SEO content development. In addition, I also am a proponent of zero waste living where I personally try to reuse, repurpose and recycle as much as I can. And I love to talk about marketing to clients and friends and all these different threads of interests converge in ways that enable me to serve in various capacities in the community.

So I guess the big lesson here is to truly focus on what you want to do and do it whole-heartedly and with sincerity. People and organisations will notice.

Just last week, I was invited to a youth entrepreneurship competition by a friend. This is how I know that my core interests are resonating with others – they start to associate me with events and people related to marketing and entrepreneurship.

This brings me to this topic – personal branding or personal brand. A lot of people like to talk about this but have very little idea how to go about it. A personal brand is about associating oneself with what one wants to be known for. But it is also about being true to your own motivation and needs. It is not faking it nor is it putting on a mask for the world. It is not about trying too hard or about wanting to please others.

(It’s not about playing to your ego. Some unheard of companies will come to you and say you’re nominated and finalised for the best entrepreneur award or will be listed in some book or Xpedia or publication but here’s the kicker – you have to pay to be listed! In the past, the unscrupulous ones baited people with greed but now with prestige, fame and power, they latch onto your ego and here’s the best paragraph: “To support this, we expect a standard sponsorship fee of $2500 in which you will receive all the aforementioned benefits along with the print edition of the magazine to your office address and one time opportunity to place your company Ad in the future editions of your choice.” To this end, I see so many acquaintances I know who are listed in these “publications” and I want to scream, what the heck are you all sane people thinking?)

In my case, I also enjoy TCM (that’s Traditional Chinese Medicine) and exploring the world of TCM herbs, meridians and Qi and if you know me, you know I even dedicate a blog to this subject. And yet, I don’t talk very much about this unless I need to. It’s because I want to be associated with certain topics that are business-focused. Does it mean that TCM is not important? Not at all. TCM is my lifelong passion but I have no intention of turning it into a business. I am a hobbyist and I am contented to be a hobbyist. I have no grand dreams of becoming a TCM practitioner although I am familiar with herbs and how herbs can contribute to a healthier life.

And perhaps this is where being extremely strategic and focused come into play. In cultivating a personal or even company brand, it takes as much effort to subtract as much as it is to add. It is very easy to add and get complicated. It is a herculean effort to subtract. But it is in subtraction that we cut away the unnecessary and trivialities that bog us down.

I would never say I know everything that there is to know about crafting a personal brand but I know enough to get me where I want to go. I see women, especially women who strive for recognition and success but the formula isn’t about striving for recognition or success – the formula is simply identifying 2-3 core passions that drive you regardless of the fame or money and keep talking about these passions online and offline and keep being valuable and helpful even as you promote these passions!

Even as recently as last week, a woman who works in one of the multinational companies messaged me on LinkedIn saying that she wants to contribute to women’s development and is interested in this topic and could I let her know how she could get started? I give her brownie points for this as she knows what she is keen about and willing to explore!

These days it’s even easier. You have your own blog (which I always encourage anyone with a point of view to start because it is YOUR space to pontificate and no one can ever tell you to get off the platform) and you have social media.

Soon the people around you will notice you and your work. It helps if you can get into organisations that fuel that passion further which means strengthening your brand as you serve the people you are with. Look for men and women who can mentor or guide you and always be open to getting advice. And if you can, volunteer with a diverse group of people because you can only grow when you start understanding others and how to work with others. I’ve worked with all kinds of people, from the very young to people in their 70s and 80s and I’ve appreciated these interactions for the experiences they’ve imparted. I also have friends from all kinds of backgrounds as this helps to inform me of all the things I don’t know about! Diversity truly makes me smarter.

I’ve always been open to working on short-term projects with people I don’t know or even people I know well. In projects, I get to see how people really work (or don’t – and yes there are plenty of that too!). I get to decide if I want to work with some people again based on their behaviour and attitude in the first project that we are in. If I see some aberrations in their character, I stay a mile away after that. It’s easier to say no later because you already know who they are and how they work.

So I use projects to tease the true personalities of people I meet. It’s usually an accurate way of figuring out a person. If someone is helpful in a project, you bet that person is helpful outside of the project. If a person is lazy, crappy on follow-up and goes AWOL most of the time, I will never be in the same project or fundraiser with this person again no matter how nice she or he is in the eyes of others.

I’ve learnt the hard way sometimes when I trust too much so I’ve devised a method to deal with people who initially seem nice but you don’t want to be on their team when crap hits the fan. I’ve seen “leaders” throw their followers under the bus when troubles brew.

Gail Gibson, the podcaster of The Can Do Way

Speaking of which, I spoke about this when I was featured on The Can Do Way podcast recently. Yes, November has been a surprising month for me. Check it out if you want to find out what I said about cultivating my can-do attitude. A friend texted me yesterday from Europe saying that she found it refreshing and authentic and her favourite thing that I said was that “Open yourself up to the world and the world will open up to you”. I can’t recall I said that but hey, that’s what I meant when I said this pandemic is causing me to have memory blips! (And the fact that I am also simultaneously managing various endeavours may have something to do with it!)

I’m thinking of writing a book of what I’ve learnt as a woman, entrepreneur, podcaster, connector, marketer and storyteller. The very least is that I can help someone out there with what I’ve learnt.

What do you think? What would entice you to read a book like this? Or what would you hope to learn from a book like this? Your thoughts are welcome!

The Rocks, Sand, Pebbles and Water of Life

When things get to busy, I try to take a pause and recollect and reflect. This is how I attain some form of peace in my life and also check myself, to see if I’ve been doing too much or “running” too fast.

Many friends I know often exclaim that I do a lot.

And yesterday, I started to believe it when I had to write and submit a profile of community work I had done to someone who was nominating me for something. The fact that she said she wanted to nominate me was itself an honour.

I read through what I submitted to her and realized I have been contributing in my own way to the development of women through WomenBizSENSE and then through the Penang State via Penang Women’s Development Corporation (PWDC).

Granted, I do sit on the board of PWDC as a director (I’d rather just call it committee member) but unlike most directorships where it’s clear who calls the shots and who does the work, the board of directors at PWDC is very much hands-on. I’m truly proud to be with some of the smartest women in Penang on this board.

I was nominated to sit on the board sometime in 2018 and I have taken my role quite seriously because I have come to realize too that women in decision-making roles can impact other women. I never take the role lightly as I know what I say or do can help a woman in Penang (PWDC runs many women-focused programmes as part of their goal to transform Penang into a more gender-inclusive community).

When friends tell me that I’m doing a lot, I believe them. I do quite a fair bit BUT and here’s the disclaimer, I am having fun!

I’ve always reiterated this be it to my mentees or friends; you always need to have fun at whatever you’re doing, pro bono or paid.

Paid is where business is and that’s where I also take it that I must have fun. If I am not having fun, it is time to change up the business or find a new focus or a new angle.

In pro bono work, I must always know that I am enjoying it. If I am not, something is seriously wrong and I could be the wrong one for the role. And yes, if it is not the right role, I will these days leave or at least let others take the helm.

In the community work that I do, I always remember why I am doing it. Fiscally it won’t make the money that can be made through commerce. But if I look at it non-fiscally, I know that the rewards are greater than the physical money. I’ve been amply rewarded with the kindness of friends and people I associate with and with it, a lot of trust.

One mentee told me recently that she was absolutely delighted to find out that I was her mentor in the Penang Women Entrepreneurship Mentoring Programme (that will end after 6 months this 31 March). She had heard of me and known my work way before she applied to be a mentee.

I spent every Saturday afternoon, 4 to 5 hours, virtually with my group of mentees together with a co-mentor Dr Intan beginning last October to coach and guide these fledgeling entrepreneurs. It wasn’t my first mentoring experience but it was interesting to guide 6 women. In the past, I’ve had at most 2 mentees maximum and our engagement was about a few hours a month.

I could’ve done a lot of things every Saturday from 1.30pm to 5.30pm but I chose to dedicate and give my time to help 6 women understand the foundation of business from crafting their mission and vision to building up their Business Model Canvas to figuring out how they would price their products, to developing their marketing channels and more. It has been intensely rewarding as I see them gain confidence not only in business but also in their presentation skills.

Helping people has always been in me. When I was 8 years old, my late mum used to berate me as I was on the phone helping a classmate, A, with her homework. A was rather lazy and never did her homework but at the last minute she’d phone me to ask for answers. In those days, the phone was a bulky, black device. I felt bad and wondered why my mum didn’t like me helping A. I guess my mum saw through A and wanted to prevent A from taking advantage of me.

But I constantly remind myself, that whether I am helping people or not, I have to take care of the rocks, pebbles, sand and water of life. Remembering this aligns me to what I need to focus on the most. Rocks represent the important things in life – family, health, spirituality and friends.

Pebbles are things like job, car, business and home while sand is just everything else that fills up the day. Finally water? That’s the recreation part of life. So if you’ve seen the video of how a jar can be filled up with all these four things, you’d understand how we need to take care of the big things in our lives first. That’s where the importance lies.

Many people take care of the pebbles and wonder they need to work so hard or fear so much (the fear of losing something and usually it is material). Many forget the rocks and later come to regret why they’re lonely or are ill or again, purpose-less.

I believe we need to strike a healthy balance between the rocks, pebbles and sand.

One of the most life-changing books I read just out of university was Robert Kiyosaki’s Rich Dad Poor Dad but unlike many, I didn’t rush out to grab the real estate so that I could rent them out to others. His book taught me about doodads – those useless things we think we need but really don’t. Many people honestly have too many doodads in their lives which sometimes can be those pesky pebbles that start to run our lives.

I have friends who bought into the real estate idea with so much enthusiasm that later on, they got into trouble as they feared not being able to pay for 4 mortgages (yes, I have friends with not one but 4 mortgages plus a growing family). I have a friend who tells me he wants to retire at 40 and run a non-profit (he’s sick of his job). I have another friend who wants to dispose of her KL apartments cheaply (as she can’t juggle the mortgages anymore).

See what I mean by taking on too many doodads? If you take on doodads and can handle them all, more power to you. But most people can’t and we wonder why all those “make money in your pajamas” or “make passive income” courses get so popular?

To complement that book, I also read Stephen Covey’s The 7 Habits of Highly Effective People which set the tone for who I wanted to be in my life. I believe I am an effective person because I chose to do what I believe makes me happy and fulfilled. These 2 books should be required reading for anyone who is fresh out of university.

These books helped me think smarter about the world at large and helped me see where I should place my focus on.

What about you? What has helped you become who you are today?

Virtual Launch Party for Womenpreneur Asia

Update: Below is the video of my podcast launch via livestream.

I had 10 women entrepreneurs join me live – women from Malaysia, Indonesia and The Philippines with lots of excited audience participation and prizes for quiz winners all in 1 hour 49 minutes.

The women entrepreneurs and CEOs who joined us live – Maresa Ng, Norhani Pacasum, Anushia Kandasamy, Nina Othman, Ann Wong, Marlienna Suwito, Ooi Lay Pheng, Dr Vimi Ramasamy and Anja Juliah Abu Bakar.

We also included a podcast listener, Lerk Shih, who called in all the way from Christchurch, New Zealand to give us her take on the podcast. And we had prizes galore too from our sponsors: STRAVIK, The Spark Group Asia, DG Consulting and SAGE Edu Tech!

We even managed to answer a quick question from a music school teacher who was struggling to keep her business afloat and Anja, Lerk Shih and Lay Pheng gave some really solid advice to Jennifer Eng.

This has been a superbly busy week for me. Still I am forging ahead with my virtual launch event on FB Live because there’s nothing like the New Year and excitement to launch something.

I was initially vacillating between wanting to do a virtual launch or not. After all, I had never launched anything online and live.

Then again, 2020 was an eye-opener for me. I did many things I thought I could not do or hope to do.

My women interviewees were too fabulous to leave alone and I had to bring these women onto my FB Live and introduce them properly.

They are just as excited as you and me.

I was talking to a friend the other day and yes, my podcast is for the everyday woman entrepreneur who wants to learn from other women entrepreneurs and be inspired (instead of feeling envious or jealous) to do even better.

I am not pitching high-flying, uber-famous women entrepreneurs for one reason – I want my audience of listeners to connect with my podcast guests like friends.

Like someone you could pull up a chair and talk to.

Someone you could aspire to become. And know that it’s doable.

Many a time, I’ve listened to some glamorous entrepreneur and I just couldn’t connect with what she had said. Her world was vastly different from mine. I felt like an outsider.

And when I started my podcast, I was intentional. I wanted this for Asian women entrepreneurs in Asia. Nic asked me if it was too niche. I said no. I had thought about this carefully and believe that Asian women in Asia are a formidable breed of entrepreneurs. And I want to speak to these women from Malaysia, Indonesia, Vietnam, Philippines, Singapore, Cambodia, Thailand and more.

Given how large Southeast Asia is, I could be doing this podcast for a long time to come!

(Someone did ask me if I would consider “women in Asia” even.)

Anyway, I decided to bring the women I interviewed into a launch event this Sunday, 4pm on fb.com/redboxstudio

That’s Malaysia time by the way. These days I have to mention GMT+8 as I have friends all over the globe who want to join me virtually. Virtual makes so many things easy!

We’d be doing a few things – taking questions and I also have a quiz where you can win prizes! I don’t want it to be typical; in fact, I thought of creating a launch video but vetoed it as I think I want to spend more time having a conversation with my guests than trying to do some form of “launch” that’s overhyped.

Give me a good conversation any day!

Come along with me to celebrate the everyday women entrepreneurs who are doing good in their own businesses and yes, come to ask them questions too.

Oh and here’s a comment a listener left me on Podbean, one of the podcast players. You can get my podcast on Spotify, Apple Podcasts, Google Podcasts and more. Super stoked!

Thank you to this listener! Made me very excited and happy! See what comments can do? Please rate and review my podcast if you can on the podcast player that you’re listening on!

Womenpreneur Asia podcast – Launched!

Want to announce it here first on my own blog that I have today launched my Womenpreneur Asia podcast!

I am thrilled to bits that the idea that I presented in Hawaii last year has finally become as real as it can be. There is no turning back.

Yes, it was challenging because I had no technical idea how to get it done although I do work with tech a lot.

Audio tech stuff isn’t exactly my kind of thing. Until I decided I wanted to start the podcast.

Even then it was still a nebulous idea.

But the pandemic lockdown pushed me to really do something. I had come back from Hawaii in August 2019 and started on my research of microphones, podcast hosting, how to write a script, how to interview and more. And I didn’t know how to put it all together although I had a vague idea that it must start somewhere.

So that somewhere came at me when I subscribed to Streamyard in March this year when I was about to start my FB Live series. Streamyard enabled me to get a guest into the “studio” and record our conversation easily.

While I was scheduling and planning my FB Live, I was simultaneously scheduling guests for my podcast.

And my learning curve was steep.

And I didn’t have the USB microphone I wanted either so I made do with my Apple ear buds. Yep. You read right. I proudly did it with my Apple ear buds.

So have a listen. Be kind. It’s my first time doing this. (Oh and I launched it today because it is also my wedding anniversary. Been married for 18 years!)

Head on over to womenpreneurasia.com

Shall I Vlog?

I’ve been tinkering with this idea for a while now. I wanted to vlog more as it is a definitely something that is easy to do. I’m not really the in-front-of-camera sort but I do find that it’s easier for me to talk (actually faster too) than to write. I do love writing and nothing beats the written word. Even if I do vlog, I’ll be sure to embed the vlog into this blog.

The reason I ask is that of late, I have been hosting and interviewing clients and friends on my FB Live sessions and I find it less taxing although I have had to do quite a bit of prep work before the interview – marketing the FB Live (it helps if the guests are marketing-savvy but most guests aren’t) and doing a lot of the post-FB Live work after (such as downloading the video, editing off the intro parts and uploading to Youtube as well as doing all the needed backend SEO video work).

Then I embed the video into our blog. It does take time but I have come to a lovely little routine that I can manage quite well on my own. And after that, keep telling people to pop by and watch my FB Live on our blog. I mean, my business blog. Not this one.

(And then I hear things like – “We have 3 people on the back-end helping us with our FB Live” and I am just short of rolling my eyes. OK, maybe I have been doing this for a long time and I am an independent sort. Vimi said I was talented; I prefer to think I have skills and what I don’t know, I will find out and learn.)

Just to share with you, I was exceptionally proud of myself as I learnt how to edit my own podcast episode in Garageband. I never knew I could do it but after watching so many Youtube videos, testing and trying out so many things, I think I have figured it out.

The other thing is that since I write so much for our clients, it’s a lot harder for me to fire up the blog when the muse strikes. OK, so maybe I am a little lazy now but I want your opinion – would it matter if I spoke rather than wrote? What are your thoughts about this?

Will you still come by and hear me rant? 😉

Parallel Productivity

How have you grown since this covid-19 quarantine or lockdown? I saw so many friends sharing their cooking and finished dishes; some went full force into baking while others discovered newer recipes.

Initially, I was all gung-ho but then I realized that I’d rather spend my time elsewhere! I think I worked more during the lockdown and I have never been more productive business-wise!

My podcast interview yesterday with Zhafira Loebis, Indonesia.

So here’s a secret: I prefer working, strategising, thinking of what delicious projects I want to create rather than working up a sweat in the kitchen. It is also not a very good ROI for me as there’s only me and Nic. There’s so much of cake and muffins I can eat in a day. Hence, I’d rather support some local business and buy cakes from them!

I also conquered some of my fears – I went on FB Live so many times (the last I counted, I was on 9 FB Live sessions, 1 webinar of my own and 3 closed-door Zoom meetings where I had to present, host or moderate).

Mac laptop screen showing three women in a Facebook Live session
When I was invited to be on The Spark Group Asia’s digital marketing FB Live with Maresa Ng and Carol Fung.

I never thought I’d be saying that I actually enjoyed doing the FB Live sessions. I enjoyed talking to my guests – many of whom are clients and friends. (And the results have been incredible for some of them – Dr Somas immediately got swamped with appointments. But this was my intention anyway – to help our clients get some spotlight during this quiet time.)

When I first conceived of the idea, I pitched Vimi and immediately she said yes. We both can talk for hours so it was no surprise that our first FB Live garnered a bit of attention and eyeballs.

Mac laptop screen showing a slide presentation on Skype by Penang Women's Development Corporation
Jumping into a capacity-building Skype session to provide input for the JPWK ladies. Organised by PWDC as a closed-door session.

If you want to watch all the FB Live sessions, head on over to our Youtube channel. I’ve posted all the videos in Youtube as FB has this annoying way of burying all the good stuff under the more recent posts.

The lockdown enabled me to work on what truly mattered – my own projects. Over the years, I’ve struggled with this prioritisation. I had so many interesting projects on the side. But we also had to manage website projects for clients.

So this time, I put myself first. I started working on my own podcast while I was working on contacting people for FB Live. I tend to work on parallel mode now which means 2 projects can be running side-by-side especially if they share similar characteristics.

The podcast and FB Live share many similarities in terms of processes – contacting people, talking to them (prepping them before the recording or the Live session) and ensuring I have the questions ready days before. There’s this peculiarity among all my interviewees (even the seasoned ones) that they want to know what questions are coming at them even though they know how to answer them spontaneously!

I discovered this parallel method by accident. But it works for me as I get double the amount of work done, and double the results (or maybe even more). This is similar to batch processing which I also use when I schedule interviews to record. I aim for 2 interviewees in a day if I am doing interviewees that day (for my podcast). This gets me in the mindset of interviews and keeps the momentum going.

I discovered this method during my language learning with Duolingo. I’ve been a fan of using Duolingo to help me learn small chunks of language daily. I find that switching my brain to something non-business helps me relax and learning a foreign language is even more relaxing.

I was using the app to learn Spanish (have been doing so for more than 2 years now) until I realise I could add another language while I’m inside the app. I decided to add Mandarin. I speak it but I want to recognise the characters. Definitely my Mandarin is much better than my Spanish but I spend at least 10-15 minutes nightly learning both languages. There’s something about switching from “Yo no tengo vestidos verdes” to “Wo he lao shi zuo tian qu ta lan qiu” that makes my brain more alert. The patterns are different and that’s what invigorates mine.

One day I thought if I could learn 2 languages at the same time without missing a beat, what about doing 2 similar projects? Of course in business, we often handle multiple web design projects at a time but that’s something familiar that I’ve been doing for a long time (16 years to be exact).

As a result, I looked at my FB Live and podcast as learning projects. I am learning as I go. I am not completely familiar with each one but as Marie Forleo says, everything is figureoutable.

One of my proudest moments was editing my own podcast and through that process, I now know how to use Garageband! I literally recorded, produced and combined everything in Garageband so I was pretty pleased with myself. One achievement unlocked.

My podcast is in the process of being created as I am going to record all 13 episodes before launching it. This was the project that I presented in Hawaii last year during the Changing Faces programme. (I have recorded the episode where I explain the genesis of this podcast and what it means to me and why so you just have to wait and listen to it.)

A year ago in Hawaii when I was presenting this project to my peers and to Liz of the East-West Center, I had no freaking idea how I was going to make it happen. I knew how to communicate but that was about all I know. I had no idea what it took to make it happen technically. I had no idea what kinds of equipment/software I needed to do all this. I had planned to buy a mic but then COVID happened and I just made do with my earbuds and the mic that came with it. Just shows that it was never about the equipment. It was about me and my readiness to jump into it.

The figuring things out, the initial frustration, the technical setup – learning all these in the past 3 months is far more enriching than baking a cake. I still enjoy cooking and all but I believe my skills are far more useful in other matters – interviewing, researching, learning and pushing myself so far out that I’m hanging by the skin of my nails.

If you’ve never felt nervous doing something, it means what you’re doing is already bordering routine. It signals that you’re ready for something new, unexplored and nerve-wracking. What is that nerve-wracking thing to you? Go and make that happen. And when you made that happen, come back here and leave me a comment! Or email me.