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Of Ducks, Books & The Dreaded M Word

I met Alex of Bunnysprints last week for matcha latte at Secawan Hutton (a fabulous cafe by the way) and she reminded me that I have not been updating my blog. Thanks Alex for keeping me on my toes!

Anyway, she was up in Penang for work (she’s writing lots more business-related projects now and she sighs that people still think she does a lot of travel and food articles). I also wanted to meet her as I wanted to present her my book! (*doing a proud little jig*)

Yes, my book has been published (you can buy the print version or ebook version here). It hasn’t been launched yet. See how narcissistic we authors are these days? The book isn’t debuted properly until it has been launched, usually by some VIP because when VIPs come, so does the press. And that’s when we all get the five minutes of fame in the newspaper.

krista goon with alex wong

Alex and me in front of Secawan Hutton

So yes, my book’s all done and published. Nic and I are heaving huge sighs of relief! It was a project that we undertook because we figured that it was the last frontier. If you want to know all about the book, titled Web Wisdom (I know, I love my alliteration to death), go check out this blog post on my business blog. I tell you all about the ramifications of a writing a book and self-publishing it.

Back to Alex and our tete-a-tete.

Sometimes conversations can be startling. People often remind me of the things I told them years ago. I forget half the stuff I say but you never know how people hold on to some nuggets or words that resonate with them.

(Just like I read Alvin Ung’s book called Barefoot Leadership – an excellent book on Malaysian heroes, btw – and remember this about Helen Read, the founder of the fashion label, Ms Read. Helen Read endeavours to leave a public washroom clean so that the next person using it won’t be disgusted. I hold this in my heart each time I use a public restroom. I flush properly and sometimes even use the water hose to hose down the floor of the toilet cubicle so that there are no nasty footprints etc. I think that’s true consideration and empathy for the next user of the loo! You see, I remember things like these. Things that others may scoff at and say, well, that’s why you have people who wash loos, right? At least I can make the world a better place, starting with the public loo!)

At our women entrepreneur showcase last week, a KL friend attended and then told me in a Facebook comment that I’d once told her that a duck may glide effortlessly on the lake but underneath the surface, the legs are paddling furiously. What looks successful may have taken lots of effort; effort that most people do not see and assume immediately that success is easy for others.

I was touched she remembered these words of mine.

web wisdom book

Nic and I with our KL friend and book-buyer, SY Phang

Because it certainly took years for me to produce a book despite being a seasoned blogger, copywriter, and communicator. It took me and Nic some time to decide what type of book to write. In my younger days, I fantasized that I’d be writing fiction.

How life turns out. Our first book is non-fiction. It’s about websites and how to use them for effective marketing. It’s meant for small business owners.

When I was talking to Alex, she reminded me that I told her years ago that she should focus on marketing. She said that back then, she thought I was the literary sort and those words coming from me didn’t seem to make sense.

It now makes sense to her and bless her, she took action (many people may listen but never take action at all). She learnt marketing. She learnt how to position herself and her writing and price her services like a true business professional. She is now reaping the rewards of taking herself seriously as someone who can help business owners communicate better.

I told her that there is no need to be starving writer, just like there’s no need to be a starving artist if only the writers and artists marketed themselves. There is nothing wrong with marketing one’s skills. There is everything wrong if you have a damn good skill and you’re not marketing yourself, hoping that people will find you on their own!

I’ve never been too literary for marketing, that’s for sure. I don’t know when I started to be a convert of my own beliefs and philosophy of marketing but I know that I am all the better for it. Without marketing, I wouldn’t have the opportunities I have today. Like right now.

Even Audrey, my book editor, told me that I made marketing something that’s not sleazy. I see so many experts of their field who remain just that – people full of good knowledge but without the knowledge of marketing themselves in positive ways.

That’s why I am such a huge advocate of marketing without cheesiness or sleaze. I call it authentic marketing. It’s making sure people know about your skills and abilities in good ways and remember you when they need your skills the most (especially if they’re ready to hire you or work with you).

Writers who only know how to write and expect the crowd to beat a “lorong” to their door won’t be able to see much happening. As a writer (or any other profession), you need to get out there and tell the world what makes you special or worth working with.

Having the attitude of “I’m a writer, not a hustler” and that “my work sells itself” won’t cut it today. And never, ever call yourself a freelance something (freelance artist, freelance writer, freelance designer).

Adding the word “freelance” just tells people that your prices can be bargained down to a pittance and you don’t have a union to complain to (and they can bully you however they want). If you need to have a designation, call yourself a writer. Only you need to know you’re a freelancer.

Alex illustrated the need for marketing accurately when she told me that she had been a regular patron to this cafe in KL (around her neighbourhood). The woman would bend over backwards to serve her customers well. She cooked well.

But she didn’t pay attention to marketing. Dear Alex with her heart of gold hinted multiple times about helping her do some marketing but the lady said she didn’t have time for marketing. Eventually, her business fizzled out. She lost her cafe and Alex lost a place for good food! When a small business collapses, it isn’t just one person’s loss. The entire neighbourhood could be pining for what could have been!

So there. I’ve said my piece about marketing. I hope to say more but I don’t want to be some old broken record.

(If you’re wondering why the long silence, my mum passed away in August. I didn’t feel like writing much after the funeral though I did journal. I cried pots of tears. I still get a bit pensive when I think of my mum. You can read this post on my other blog to find out more.)

p/s: I must be getting famous. Just last week, a friend whatsapped me saying that she got an FB friend request from a profile page with MY photo but the person apparently was named Shin Ching. I quickly reported it to FB and in 2 minutes, the profile page was deleted by FB. Still, it was such a weird feeling knowing that someone just took my photo and started a FB page! Unfortunately for that impersonator, I have friends who know me and alerted me before any damage could be done. Quick tip: there’s no need to confront the impersonator. Just complain to FB and they will take care of it.